/ Business of the Month / Roots - The Northwoods Juice Bar
Business of the Month: May 2024
Roots - The Northwoods Juice Bar
Roots
The Northwoods Juice Bar
114 East Wall Street
Eagle River, WI 54521
Roots Juice proprietor Cortnee Pinski enjoys life in the Northwoods in downtown Eagle River. Originally from Wyoming, she met and married Mark Pinski who then taught in her home state. One year as they vacationed in his home state of Wisconsin, Mark noticed and applied for a PE teaching position at Northland Pines. He got the job and the family moved to Vilas County 11 years ago. They have three children; the two younger children attend Pines.
The original Roots Juice location was two blocks North on Wall Street when the former owner asked Cortnee and Mark if they would like to purchase the business. The answer, "Yes!" Because the original location was quite small, the Pinski’s purchased the former Book World building in downtown Eagle River, expanding and remodeling it for maximum customer comfort. Their grand opening was December 2023. The new location includes several sets of comfy chairs throughout the establishment, counter stools up front, couches in the back by the fireplace plus tables and chairs. There is even a play area for children so family members can relax on the couch sipping their favorite beverage and watch the kids.
The menu includes juices, smoothies, protein shakes, lattes, power lattes and cleanses. In addition to regular milk, Roots Juice offers oat milk, coconut milk and unsweetened almond milk.
Roots Juice features organic and local produce to make their top-quality juices and fresh fruit smoothies. Fresh fruit and oranges are cleaned, then pressed in one of two commercial-grade juicers for fresh juice. Menu options are only sweetened with dates, maple syrup, or honey, no sugar. And because it’s fresh, not juice from a bottle, it’s frothy. Customers with health considerations may request a wide variety of add-ons for additional health benefits while they enjoy the relaxing atmosphere.
"I always wanted to have my own business and it’s a dream come true to be nourishing peoples’ bodies,” said Cortnee. “I’m so grateful. I want Roots Juice to be a place of peace, where people can come to relax. I want to connect with people.”
Throughout the day folks come in for coffee made with organic espresso beans. Patrons relax, work and avail themselves of free Wi-Fi.
In addition to juices and smoothies, the specialty shop offers a wide variety of items including hats, hoodies, caps, T-shirts, books, soaps, maple syrup, candles and jewelry.
The newly remodeled shop focuses on creating a peaceful and relaxing atmosphere with grounded neutral earth tones for patrons to enjoy connecting with one another. Real flowers in glass vases are a nice touch throughout the shop.
Cortnee’s current staff of seven will expand; summertime help has already been hired.
The convenient location also offers an ideal venue after normal business hours for private events, and several local entrepreneurs host workshops here as well.
Check out the reviews on their Facebook page!!!
https://www.facebook.com/roots.juice.er/reviews
Congratulations Cortnee & Mark!
