Lunch & Learn: E-Commerce

Lunch & Learn
Getting Started with E-Commerce

Wednesday, February 19, 2025
12 Noon (CST)
via Zoom

Join us for an engaging Lunch & Learn session with Niina Baum, owner of Valo Media, as she walks you through the essentials of launching an online store with Shopify. This session will cover step-by-step guidance on setting up your e-commerce site, as well as an introduction to driving traffic through Meta (Facebook & Instagram) and Google Ads. Whether you're looking to take your business online for the first time or improve your existing digital storefront, this workshop will provide practical insights to get you started.

Key Takeaways:

✅ How to set up a Shopify store, from choosing a theme to adding products

✅ How to get good product photos that will make your products sell

✅ Best practices for product descriptions, images, and payment setup

✅ Introduction to Meta (Facebook & Instagram) and Google Ads for e-commerce

✅ Strategies to drive traffic and increase conversions

This session is perfect for small business owners and  entrepreneurs. Don’t miss this opportunity to learn hands-on skills to grow your business in the digital marketplace!

About our Speaker: 

Niina Baum is the owner and founder of Valo Media, a digital marketing agency dedicated to helping small businesses in rural communities grow their online presence. With a master’s degree in Information & Communication Technologies, she specializes in social media marketing, digital advertising, and e-commerce strategy. She has a successful personal brand on Instagram, the most popular video she has created for a client got 1.3 million views on Facebook, she designed and launched the SpeakNotes app, and has developed many websites and e-commerce sites for clients. 

This event is free of charge. 

We extend our gratitude to Associated Bank for their generous support of this program.